2/10 Class Notes: Key Concepts of Communication and Culture

Culture - everything that occurs in a society


Elite Culture - the culture of the upper class, which can be observed by the lower class through different forms of media


Popular Culture - the culture of everyone in a society, oftentimes depicted through mass media


Mass Culture - mass produced pieces of popular culture


Media Literacy - the need for the consumer of media content to be aware of the effects of media on our culture.


The EPS Cycle - the Elitist Popular Specialized Cycle, media starts with elites, then falls into mass culture, then it becomes specialized which means it makes its way through the rest of the population


The Communication Process - an ongoing and dynamic process by which different components interact with one another and have different consequences


Communication - the process which entails sorting, selecting, and sharing of symbols that helps a receiver get a similar meaning to what the communicator intended


Mass Communication - the provers by which professional communicators use different technological devices to share messages over large distances to influence large audiences


Channels of Communication - the devices or mass media used to send messages over long distances to large audiences


Gatekeeping - one way in which the media is controlled, news must past multiple checkpoints before becoming accessible to the public


Agenda Setting. - the process by which media is controlled, mass media being used to determine what we think and worry about

WORKS CITED

“The Communication Process.” Media & Democracy with Professor Gregory J. Golda, mediaanddemocracy.weebly.com/the-communication-process.html.